Our Story
About Juu Afrika
About JUU Afrika
JUU Afrika is a registered Non-Governmental Organisation (NGO) under NGO Act No. 24 of 2002 (RE 2005), with registration No. 00NGO/R/3465, established on 14 July 2022. We are a membership-based, non-religious, and non-partisan organisation dedicated to transforming education and society in Tanzania and across Africa.
At JUU Afrika, we believe that every child has the right to rise above barriers of ignorance, poverty and injustice, and thrive. Our philosophy is grounded in the meaning of "JUU"—to rise above challenges and limitations. Rooted in Swahili, JUU is both a call to action and an ethic of care: Jilinde (protect yourself), Ulinde (protect others), and Ulindwe (be protected). This philosophy extends beyond protection from violence and abuse to include safeguarding against ignorance, disease, poverty, and injustice. The philosophy recognises children not only as learners but also as rights holders and change-makers.
When children are safe, valued, educated and supported by families, communities, and institutions, in ways that reflect both local realities and global standards, they can rise above barriers, inspire change, and shape a just, inclusive, and sustainable future.
Vision, Mission & Values
The driving force behind everything we do at JUU AFRIKA
Vision
Educated, value-driven, and innovative children and communities who are critical thinkers, problem-solvers, and champions of sustainable development.
Mission
To harness the power of the creative arts, STEM, ICT, and multimedia to promote learning, cultivate values, foster a clean and healthy environment, and transform lives for every child and community.
Core Values
• Humanity
• Discipline and ethics
• Accountability
• Creativity and innovation
• Respect for culture and diversity
Jilinde, Ulinde na Ulindwe
"Protect yourself, Protect others, and Be protected"
Our Core Values
The principles that guide everything we do in our mission to transform African education
Humanity
We value human dignity and work to maintain equality in all our educational and community development efforts.
Discipline and Ethics
We maintain high standards of integrity and ethical conduct in all our programs and partnerships.
Accountability
We are responsible to our communities and stakeholders, ensuring transparency in our work and impact.
Creativity and Innovation
We use arts and innovative approaches to make learning engaging and address educational and environmental challenges.
Respect for Culture and Diversity
We embrace culturally relevant approaches that resonate with community traditions, values, and diversity.
Recognition & Impact
Our innovative approach to education, child protection, and environmental stewardship creates lasting change
Transforming Education
Empowering children with creative arts, STEM, and multimedia to foster critical thinking and problem-solving.
Child Protection
Promoting child safety through community awareness and positive discipline, aligned with the JUU philosophy.
Environmental Stewardship
Inspiring sustainable habits in communities through culturally relevant environmental education programs.